Unlock the power of data with the Funnelytics Explorer! This demo takes you on a high level overview into understanding your customer journeys and how the explorer feature makes it easy to uncover your most important assets.
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NOTE!
This feature requires Funnelytics tracking to be setup. Learn more here.
In the video above, you'll learn:
How to navigate the Explorer in Funnelytics.
The importance of 'Sources', 'Pages', and 'Actions' tabs for tracking user activity.
The process of mapping data onto the canvas and filtering parameters.
Techniques for understanding traffic sources and referring URLs.
How to optimize the Explorer to maximize insights from your data.
Detailed Tutorial
The Explorer tab provides an efficient way to access and visualize data related to sources, pages, and actions.
Accessing the Explorer Tab
To open the Explorer tab, follow these steps:
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Open the side panel with any of these three methods:
Click on the “+” icon in the top toolbar
Right click on the canvas and select Add Step
Click on the side menu icon on the left-hand side of the canvas
Navigate to the "Explorer" tab in the side menu.
If you have data on a Performance plan, the Explorer tab will display the available information related to sources, pages, and actions.
If you are on a Performance plan but don't have data yet, the Explorer tab will be blank.
If you are on a Map Plus or Free Mapping account, you will see a call-to-action to upgrade to a Performance plan to access the Explorer tab.
Components of the Explorer Tab
The Explorer tab consists of three primary tabs: Sources, Pages, and Actions.
Sources
This tab provides insights into the sources from which your website visitors originated. You can search for specific sources or analyze common and custom parameters related to these sources. You have the option to map multiple elements at once or dive deeper to map specific attributes of individual sources.
Referring URLs
Within the Sources tab, you will find an additional entry called "Referring URLs."
This section lists the URLs from which users arrived at your website. By analyzing referring URLs, you can gain insights into external sources driving traffic to your website.
Pages
In this tab, you can explore the various pages on your website that were visited by users. You have the option to map multiple elements at once or dive deeper to map specific attributes of individual pages.
Actions
The Actions tab allows you to examine user interactions with elements on your website. You have the option to map multiple elements at once or dive deeper to map specific attributes of individual sources.
Utilizing the Explorer Tab
Searching for Elements
At the top of the Explorer tab, you can use the search bar to find specific elements within your data. Enter keywords related to sources, pages, or actions to filter the results.
Mapping Elements
There are several ways to map elements using the Explorer tab:
Quick Mapping: The Bulk Add icon allows you to quickly map the top 10 elements for each section (sources, pages, or actions).
Single Element Mapping: The square plus icon lets you map a single element from the list directly onto your canvas.
Mapping with Attributes: For a more granular approach, click the attributes icon next to an element to access its attributes. You can choose which attributes to include and confirm the mapping.
Leveraging the Explorer Tab for Insights
The Explorer tab offers a user-friendly approach to access and map elements on your canvas. It empowers you to gain valuable insights into your analytics data and optimize your funnels.
Key Insights:
Identify Top Performing Sources: Analyze the sources tab to identify the top-performing traffic sources that drive the most visits to your website.
Discover Popular Pages: Use the pages tab to discover the most visited pages on your website. Focus on optimizing these pages to enhance user engagement.
Understand User Interactions: The actions tab provides insights into user interactions with elements on your website. Analyze these actions to identify user behaviors and preferences.
The Explorer tab in Funnelytics is a powerful tool for exploring and mapping elements from your analytics data onto your canvas.
By understanding how to use the Explorer tab effectively, you can gain valuable insights into your website's performance and optimize your funnels accordingly.
If you have any questions or need assistance, feel free to reach out to our support team using the chat widget that you can find in the bottom right corner of the page