Metrics in page builders like ClickFunnels, GoHighLevel, Kajabi, etc are sometimes higher than the ones of external analytics tools, like Funnelytics, why?
the page builder analytics uses the get request to load the page to count a page view
That happens way before the FL script or any other script might be rendered
if the user closes the pages while it is loading, the page builder will count the view but script based tools (like FL, GA4, etc) will probably not count it
The page builder has that info independently of GDPR/Privacy regulation since they are the ones serving the pages while script-based tools will have to abide to user Consent (if needed in your jurisdiction)
Does that mean that page builder data is more accurate?
For page view might have an higher count but that is all you get.
Does that visit count if the user left the page while loading?
Does that visit help you optimize your funnel if you do not know how the user interacted with the page and which elements contributed to the conversion?This level of details is available only via an external analytics tool like Funnelytics. And the trends from the collected data will help you understand what to test and optimize next.